PROMOTIONAL VIDEOS

On average, U.S. adults spend five and a half hours viewing digital video content per day and share 12x more video content than text content, which makes incorporating video job ads a highly effective tool in a comprehensive recruitment strategy. Creating video job ads enables your company to outline and promote new job opportunities and achieve greater engagement by leveraging your social media channels and today’s candidates preferred method for job searches. The most effective realistic video job ads are brief, no more than 2 minutes long, but include enough detail to attract highly qualified candidates to your company. What should a realistic job preview include?

Job Description and Responsibilities

Giving a potential candidate a realistic overview of the job and the responsibilities entailed also helps encourage a more highly qualified talent pool to choose from. The video job ad makes it possible to not only present a high-level overview of the job responsibilities, but to also provide a more in depth look at the full scope of work that is difficult to present in text only job ads. An effective realistic video preview of responsibilities should outline the day-to-day job functions, professional skills and requirements, reporting structure, cross-functional teamwork, management or mentor duties if any, and why this is an exciting opportunity the candidate will want to apply for.